New “Memorial Health” Highlights Unified Approach to Healthcare
Our colleagues recently celebrated an exciting transformation within our health system that signals a renewed spirit of unity to our patients, healthcare partners and the public.
“Love the new look,” said one colleague. From another: “Love the new name, and that this represents the high standards of care, compassion and integrity we continue to offer to the communities we serve!”
A rebranding occurred on Oct. 1 as Memorial Health System became Memorial Health with three of its hospitals and many outpatient services also transforming under new names. The nearly half-century-old triple cross emblem has been retired and replaced by a new logo that features four red inward arches that form a diamond-like pattern.
Also, dozens of websites affiliated with the health system have now been condensed into one single website accessible at memorial.health.
“The pandemic has showed us the true strength of our health system,” said Ed Curtis, president and CEO of Memorial Health. “We were able to share resources, ideas and expertise across our communities, which benefits the entire region. We are excited about this historic change because it is more than a new name or new logo – it’s about sharing our identity as a united Memorial with our communities.”
That community-based focus led to three hospitals updating to location-based names:
- Abraham Lincoln Memorial Hospital is now Lincoln Memorial Hospital.
- Memorial Medical Center is now Springfield Memorial Hospital.
- Passavant Area Hospital is now Jacksonville Memorial Hospital.
Meanwhile Memorial Health’s 19 physician clinics and ExpressCare locations are now called Memorial Care. New signage is going up now at all locations. The transformation affects dozens of entities, service lines and products within Memorial Health but does not affect the services or programs offered.
“I’m excited about the future of Memorial Health because we are continuously growing, evolving, changing and improving to serve not only our patients but everyone,” said another colleague.